To promote the premiere of The Alienist: Angel of Darkness, we designed an influencer kit to invite fans into the world of Sara Howard (played by Dakota Fanning) and turn-of-the-century New York City.
I designed a special edition bottle of Old Forester whiskey, a series of cocktail recipe cards, and a typewritten letter from the desk of Sara Howard.
Over 100 story boxes were delivered to influencers, super fans, cocktail connoisseurs, celebrities, and press in the week leading up to the premiere, generating press coverage and online buzz.
Press
