Ridebook

Harley-Davidson wanted to bring their timeless American brand to a new, younger audience. They wanted to create a destination for a new generation of fans to come together and interact. Campfire concepted The Ridebook to bring the brand to life, showing how Harley-Davidson owners’ lives are intertwined with the iconic motorcycle company’s past, present and future.

I designed these two multimedia features on the Harley-Davidson Ridebook website—The Prohibition Tour and Beyond the Hive.